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Reaching the Global Patient with Multi-Media Communication Tools
With the recent surge in popularity of Health 2.0, social media has become an integral part of global marketing activities. Pharmaceutical marketers are beginning to realize the importance of this new opportunity and are joining in the patient - physician conversation. But, while doctors may primarily communicate with each other online in English, one language may not be enough to reach a diverse consumer market.
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113 million consumers have searched online for health and wellness information. (PEW Internet Health Study)
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Recent studies have found that only 36% of online users speak English as a primary language. In addition, the most recent U.S. Census revealed that over 28% of Spanish speakers, 22.5% of Asian and Pacific Islanders, and 13% of Indo-Europeans speak very little English - if they speak English at all.
Truly global marketing requires real-time content management in multiple languages. aiaTranslations has been supporting multilingual life-sciences marketing for over a decade. Our project management approach to eMarketing translation provides consistency across languages and greater agility to support continuously changing content. AIA is an experienced translation partner who ensures that your message reaches your target audience intact - across languages and cultures.
Click here to download our catalog of services.
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