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Reaching the Global Patient through Unbranded Healthcare Communication
What language will you use to speak about Heart Disease?
What language will you choose to speak about Diabetes? In the U.S., consumers are increasingly diverse. They are also empowered. Disease awareness sites however often miss entire sections of the market by not providing information in a variety of languages.
As minority populations in the U.S. struggle with racial and ethnic barriers to good health, healthcare providers and communicators are challenged to provide them with important medical information that is culturally relevant and accessible in multiple languages. Recent studies indicate that people are more receptive and more likely to seek care when information is provided in their primary language. For this reason, when the goal is to raise awareness about health issues within non-native English speaking communities, it is essential to use an experienced translation partner. aiaTranslations has a dedicated Patient Education Group that can translate or interpret your vital healthcare message – across languages and across cultures. Click here to download our catalog of services.
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